VisitEngland and Heritage Alliance – new speakers for communications conference

Business, communications, Conference, Conference Ironbridge 2017, Conservation, Education, Events, News, Opportunities, Tourism, UNESCO, World Heritage Sites, World Heritage UK

Andrew Stokes

Very pleased to announce these new speakers to the conference programme. Andrew Stokes is the England
Director for Visit England and he will join the join the ‘Heritage Leaders’ session to present the latest information on the value of World Heritage to the tourism market and how this can be communicated.

Lizzie Glitheroe-West

Lizzie Glitheroe-West is the Chief Executive of the Heritage Alliance, and who better to speak as part of the session on ‘Communicating with each other’ in the heritage sector and the UNESCO family.  Both World Heritage UK and the IIICH have recently and simultaneously joined the Heritage Alliance so Lizzie will be in good company along with other HA Members in the audience.

You can see more information about the conference and get your ticket at a discounted ‘early bird’ rate if go to the conference website where you can book to participate in any combination of days in this four day event. There you will also find details of local accommodation at Ironbridge and Telford which is best booked early!

Edinburgh’s World Heritage Site valued at over £1 Billion

News

A new report has found that residents, visitors and businesses attach an economic value of between £1.2 – £1.4 billion to the World Heritage Site.

(PR Taken from EWH Website May 26, 2016)

The survey, using a Treasury-approved approach, is the first time the value of the city’s heritage has been measured in this way.

The report reveals the depth of public support for the World Heritage site. The survey found that 96% of respondents feel that the city’s heritage is beneficial, and that this support is regardless of respondents’ economic or social background. Residents, visitors and businesses all strongly support the conservation of Edinburgh’s heritage, and see the World Heritage Site as a public good and long-term legacy for future generations.

The report was designed to capture the relationships that residents, businesses and visitors have with the site, and to express this through the attribution of a monetary value. Importantly, the contingent valuation established by the research is entirely separate to the commercial activities of businesses and residents within the World Heritage Site.

Adam Wilkinson, Director of Edinburgh World Heritage commented: ‘this pioneering report shows that the World Heritage Site is deeply valued, and that its long term maintenance should be a priority for public spending. It also demonstrates a tremendous breadth of support with visitors, residents, and businesses all seeing the benefit to the city.’

Brian Lang, Chairman of Edinburgh World Heritage said: ‘the World Heritage Site is a fundamental driver of the city’s economy, and plays a vital role in attracting over 4 million visitors every year. The research shows that this value is widely understood, with residents and businesses agreeing that investment in heritage has long-term benefits for the city.’

Cllr. Gavin Barrie, Convener of the Economy Committee, responded: ‘we are immensely proud of Edinburgh’s World Heritage Site. It brings tremendous value to the city and its economy and this research is to be welcomed. The report spells out why millions of visitors are flooding to Edinburgh every year to enjoy the World Heritage Site. This is of great benefit as the capital is heralded as the ‘gateway’ to the rest of Scotland. Our residents also take pride in the area and businesses report great benefits to the local economy. The evidence suggests that the economic value placed on the World Heritage Site drives investors’ financial decisions.

You can download a copy of the report here, or on the EWG website here.