New look for English Lake District supports local business and sustainability

Business, Commercial, communications, Culture, Lake District, Uncategorized, World Heritage Sites, World Heritage UK

Local businesses in the English Lake District UNESCO World Heritage Site are showing their support for its new global recognition with huge enthusiasm. Today, at the Westmorland County Show, the partners that developed the successful bid for inscription launched their branding for the UK’s most recent World Heritage Site – with great popular appeal. Taking a simple but welcoming approach the brand clearly identifies the place but cleverly encourages its adoption by local people for use in promoting activities, destinations, services and products using the specific font style.

On display at the showground today, ably hosted by team members from the Lake District National Park Authority and the National Trust, were some great examples of how locally produced goods are promoting themselves and the World Heritage Site as a result of this partnership. From local ‘Lovingly made in….’ cosmetics, to Cumbrian beer and coasters, even  a ‘World Heritage relish’ and the Herdwick wool handbags made famous on Kate Humble’s recent BBC programme, ‘Back to the Land’. These will all benefit from their association with the World Heritage Site and vice versa as the site is promoted through these local products.

It’s a win-win plus as sustainability is at the heart of this initiative. Sustainability of the land and its heritage conservation, sustainability of the local economy required to underpin it, and sustainability of the local communities that live and work here. And what a great showcase this will be for the visitors who will come here from across the world as a consequence of the UNESCO network of World Heritage Sites. There was a great sense of pride around this event today, and with good reason. The English Lake District is really making the most of its hard-won world heritage status.

You can meet Alex and Mairi (above) at the World Heritage UK conference at the Tower of London on 15th and 16th October where they will be with other UK World Heritage Site Coordinators. There are still some tickets left and you can register at:   www.eventbrite.co.uk/e/setting-the-scene-for-world-heritage-tickets-46877370477

English Lake District UNESCO World Heritage Site celebrated by royal visit

Announcement, Awards, communications, DCMS Minister, Lake District, News, Uncategorized, UNESCO, World Heritage Sites, World Heritage UK

WP_20180326_10_25_56_ProHundreds of people came to see His Royal Highness, The Prince of Wales as the guest of honour at a special community event on 26th March, to mark the Lake District as a UNESCO World Heritage Site. The long journey to World Heritage Site status was led by Lord Clark of Windermere, managed by the Lake District National Park Partnership and submitted by the Department for Digital, Culture, Media and Sport and Historic England.

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Prince Charles unveils the UNESCO plaque with Lord Clarke

The Prince of Wales attended the event at Crow Park, Keswick, and unveiled the official UNESCO plaque to mark the designation. As Chairman of the Partnership, Lord Clarke maintained, “this plaque will give local people and visitors a place to come and appreciate not just the spectacular landscape, but also the rich, cultural history of the Lake District as a World Heritage Site”.

The event was a celebration of the unique cultural landscape of the Lake District to which special guests and members of the community were invited to attend. Among these was World Heritage UK President, Chris Blandford, who explained the work of the organisation to the Prince of Wales, finding that the guest of honour fully understood the values that underpin the UK’s World Heritage Sites, as well as the issues they face. Michael Ellis, the new Heritage Minister was also present, and it is hoped that a further meeting with him and World Heritage UK will be arranged.

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Chris Blandford meets the Prince of Wales with John Hodgson and Keith Jones

UNESCO asks all World Heritage Sites to celebrate their status by erecting an official plaque, but with so many inspirational viewpoints to choose from across the Lake District, a number of locations and plaques were considered by the Partnership. The criteria included a stunning landscape view, good public access for all and strong representation of the three World Heritage Site themes of cultural landscape: identity, inspiration and conservation. The National Trust’s Crow Park, overlooking Derwent Water, was chosen for this special event. 

Lake District National Park Chief Executive, Richard Leafe, explained how the benefits of this new status were already being seen across the National Park. “Since last summer, we have seen some great examples of organisations, businesses and communities using World Heritage status to flourish and prosper,” Richard said. “From inspirational cultural events to welcoming first-time visitors to the park, this global recognition has encouraged new opportunities, while continuing to be a much loved national park for everyone to enjoy.”

The English Lake District UNESCO World Heritage Site is one of over a thousand across the world and is the 31st inscription for the UK. It is the UK’s largest World Heritage Site at 229,200 ha and is the only UK National Park that is entirely a World Heritage Site.

There are three themes that underpin the English Lake District World Heritage Site inscription are:

1)    Identity: The acknowledged beauty of the Lake District is the result of thousands of years of industry and agricultural development of the spectacular natural landscape of mountains, valleys, lakes and woodland.

2)    Inspiration: The beauty of the Lake District inspired artists and writers of the Picturesque and Romantic movements and generated ideas about landscape that have had global influence.

3)    Conservation: The Lake District has been enjoyed and valued by visitors for more than 250 years. Concern to protect it was the inspiration for the birth of the conservation movement, including the National Trust and protected areas including UK National Parks.

 

World Heritage Site Coordinator for the English Lake District – top job in a top place

Announcement, Jobs, Lake District, News, Opportunities, Uncategorized, UNESCO, World Heritage Sites, World Heritage UK

Wasdale-5-Andrew-LockingA further opportunity has arisen to apply for this fantastic opportunity to work in a beautiful UNESCO World Heritage Site. All enquiries:

http://www.lakedistrict.gov.uk/aboutus/jobs/job-pages/world-heritage-site-coordinator2

Fancy a World Heritage job in the English Lake District?

Jobs, Lake District, News, Opportunities, Uncategorized, UNESCO, World Heritage Sites

Herdwicks-in-Langdale-John-Hodgson

Join the applicants flocking to this exciting new new position!

The Lake District National Park Authority are currently advertising for a full time World Heritage Site Coordinator in UK’s most recently inscribed UNESCO World Heritage Site. Further details can be found at:

http://www.lakedistrict.gov.uk/aboutus/jobs/job-pages/world-heritage-site-coordinator