World Heritage UK’s latest workshop, ‘Commercial Best Practice in World Heritage’ took place last week in the magnificent setting of the Kew Gardens UNESCO World Heritage Site. Beating the inclement weather the week before, the participants enjoyed a bright couple of days (with the occasional shower) exploring some of the treasures this remarkable place holds. Travelling on the explorer bus through budding narcissi and spring crocus, the party of thirty delegates were transported to The Pagoda, Queen Charlotte’s Cottage and the Temperate House so see behind-the-scenes restoration work and special privilege access to areas not open to the public. Climbing three hundred steps to the top of the pagoda to meet the restoration experts and the first of the ornamental dragons being mounted there was a memorable experience. Particularly impressive was the amount of research that has taken place in order to match the original design of the architect William Chambers back in 1761, including paint analysis to achieve an accurate representation of the eighteenth century colour scheme. The group were told that this monument is the most important garden ornament in the world – quite fitting to be found in a UNESCO World Heritage Site. On to Queen Charlotte’s Cottage (like The Pagoda, managed by Historic Royal Palaces) this hidden gem is an early example of a cottage orné, a rustic thatched cottage built as a country retreat, not as a residence, and used for taking tea during walks in the gardens. A favourite place of King George III, it houses many Hogarth prints and once had a menagerie which included the first kangaroos from the colonies. Then the magnificent Temperate House which is undergoing major restoration and the works are now nearing completion with just a few weeks to go. This is a major investment into World Heritage, costing £41m and the newly painted (four coats) and glazed building is already receiving some of the 10,000 plants of 1500 species while the finishing touches to the structure are being undertaken. After a warm welcome speech from the Director at Kew Gardens, Richard Deverell, the workshop participants received expert wisdom in stimulating presentations from two of Kew’s senior staff, setting the scene for them getting engaged in three workshop groups which enabled a willing exchange of knowledge and experience between those taking part. The notes from the plenary feedback session are currently being distilled and will be available shortly. If this was not enough to fill the one and a half days spent together, everyone enjoyed the evening dinner at the nearby London Museum of Water and Steam, where the heritage engines were fired up in a magnificent demonstration of 19th century mechanical engineering. Thanks go to John Porter for setting up this arrangement. Thanks are also due to the sponsors of the event, Historic England and Lichfields, without whom this workshop would not have been realised. Cheers!
Delegates attending the World Heritage UK workshop ‘Commercial Best Practice in World Heritage’ at Kew Gardens on the 6th and 7th March will be experiencing an extra and very special treat if they come to the workshop drinks, dinner and demonstration on the evening of the 6th – we shall be dining amongst the engines at the London Museum of Water and Steam! Why not join us for the workshop? – last remaining tickets can be found at the registration page where you will also find details of the event’s programme which includes unique behind the scenes tours at Kew Gardens, workshop sessions and top class speakers.
The upcoming World Heritage UK workshop on 6th and 7th March promises to be a masterclass in commercial best practice for world heritage sites, with three senior experts from Royal Botanic Gardens, Kew sharing their expertise with those attending.
After the privilege of a behind-the-scenes tour of some of Kew’s yet-to-be-opened exhibits, delegates will hear from the head of the organisation, Chief Executive and Director of RBG Kew, Richard Deverell.
The Head of Commercial Activities at Kew Enterprises, Adam Farrar, will then talk about the ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’.
This will be followed on the second day by the Director of Estates and Capital Development at Kew Gardens, Andrew Williams, who will present a particular case study on one of Kew’s most recent attractions, ‘The Hive – delivery challenges’. This fantastic opportunity to hear from such eminent presenters will provide the perfect context for the rest of the discussions which will be carried out in small groups in three workshop sessions, where participants, many experts in their own right, will share their own experiences and skills, exploring how they identify their customer markets, how they have developed their own commercial packages and how they then get on and deliver them.
Remaining tickets for this one-off event are available HERE
Remaining tickets for this event are available HERE
World Heritage UK workshop, Royal Botanic Gardens, Kew:
‘Commercial Best Practice in World Heritage’
6th and 7th March 2018
Tuesday 6th March
09.00 to 12.00/13.00 – Special ‘Under the skin’ tours
Restricted numbers are able to visit the Pagoda restoration project and delegates will be among of the first people to see the dragons and the amazing colour scheme. This is a Historic Royal Palaces project and would be led by one of their conservation team or the lead project manager. The location will still be a construction site so time will be needed to change into Personal Protection Equipment.
Also included is a tour of the refurbished Temperate House which is the largest remaining glass house in the world. This will also be a construction site at the time of the visit. The party will be split into two groups visiting both sites in turn.
13.00 to 14.00 Lunch (Cambridge Cottage)
14.00 to 14.15 ‘Welcome to Kew’, Richard Deverell, CEO and Director of RBG Kew
14.15 to 14.45 Lead presentation: ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’, Adam Farrar, Head of Commercial Activities, Kew Enterprises
14.45 to 15.45 Workshop 1 ‘Understanding the market’
In this workshop we shall explore in small groups what your ‘market’ is and how you have undergone identifying it. Please be prepared to share the methods have you used and what results you have achieved if you have them.
15.45 to 1600 Tea/coffee break
1600 to 1700 Workshop 2 ‘How to develop your package’
In this workshop we shall examine how the activities explored in workshop 1 have helped you to develop your offer and ask what your package now looks like? Please be prepared to share your experience and the results you have achieved if you have them.
1700 to 1715 Commercial context from the UK World Heritage Site Review – Chris Blandford
1715 to 1745 Elevator pitch style presentations from World Heritage Sites
1745 to 1900 Free time
19.00 Meet in Richmond – Dinner (venue to be confirmed)
Wednesday 7th March
9.00 to 10.00 Kew site tour by Explorer Bus – whole site tour and back of house nursery visit
10.00 to 10.30 Tea/Coffee break
10.30 to 10.50 Lead presentation: ‘The Hive – delivery challenges’, Andrew Williams Director of Estates and Capital Development , Kew Gardens
10.50 to 11.50 Workshop session 3 – ‘How to deliver commercially’
In this workshop we shall consider how you make sure your offer is commercially sound and what you have learnt from the process (positive and negative). Please be prepared to share the methods have you used and what results you have achieved if you have them.
11.50 to 12.30 Questions and general discussion
12.30 to 13.30 Lunch
13.30 to 1430 Feedback presentations from the four workshop groups
1430 to 1500 Summary of learning, next actions
Tickets are selling fast for the World Heritage UK technical workshop ‘Commercial Best Practice in World Heritage’ to be held at the Kew Gardens UNESCO World Heritage Site on the 6th and 7th March 2018.
Details are being finalised but this World Heritage UK workshop ‘Commercial Best Practice in World Heritage’ is not to be missed! It will include speaker experts from the top of their professional game and some unique behind-the-scenes experiences not available to the visiting public at the Kew Gardens UNESCO World Heritage Site.
The developing workshop package includes:
2 day entry to Kew Gardens
Three workshop sessions on commercial best practice with top speakers for your CPD
Exclusive access to preview two new exhibits – The Pagoda and The Temperate House
1 hour Explorer Bus tour of Kew Gardens
‘Back of House’ experience – see the rarest of plants and hear from the horticultural scientists conserving them
Two Lunches and refreshments
Evening networking dinner in Richmond (optional extra)
Tickets are just £95 plus Eventbrite booking fee (or £20 for World Heritage UK Voting Member organisations, to cover catering and admin costs).
Ticket booking and outline programme details are available at https://www.eventbrite.co.uk/e/world-heritage-uk-workshop-commercial-best-practice-in-world-heritage-tickets-42086363446
More details on the programme will be circulated shortly.
Advance booking is essential as only 50 places are available for the workshop sessions and behind the scenes tours. Please be advised that 33% of the places available for this workshop have been snapped up already so if you or your colleagues do intend to come to the Kew Gardens workshop you are advised to secure your place as soon as possible or you may be disappointed.
Please do share this message with relevant colleagues and networks.
Over 160 world heritage practitioners and academics have gathered at ‘Enginuity’ at the Ironbridge Gorge UNESCO World Heritage Site over the last 3 days, as the international ‘Communicating World Heritage’ conference enters its 4th and final day. We have heard from many speakers and the networking is alive and vibrant. Watch this website for uploaded presentations and more information on what has gone one at this milestone event.
For World Heritage UK, this has been a successful collaboration with the Ironbridge International Institute for Cultural Heritage and the Ironbridge Gorge Museums Trust, with financial support provided by Historic England and Telford and Wrekin Council. Special thanks go to Hannah, Coralie, Joe, Gosha, Jamie and Gemma for helping to make this such a successful occasion.
Also taking place today was the charity’s Annual General Meeting and the election of Trustees. The current Chair, Sam Rose was re-elected along with existing Trustee Jane Gibson and a new appointment to the Board, David Holroyd, who is currently working at the Royal Botanic Gardens Kew UNESCO World Heritage Site.
For One Night Only! On the evening of Monday 9th of October from 6.00pm – 8.00pm for the delight and delectation of delegates desiring dining diversions, and with the cooperation, collaboration and combined coalition of Telford and Wrekin Council and the Ironbridge Gorge Museum Trust, we are pleased to announce an ‘Evening of Victorian Entertainment’ at Blists Hill Victorian Town.
With traditional fayre (sausage and mash (non-meat options available) and a cash bar you will be sufficiently refreshed, renewed and revived to respond to requests for rhymes and reveries from the repertoire of our revered role-players.
Songs will be sung! Jigs will be jigged! Victorians will be venerated!
To attend this unique event you must be registered as a delegate to the 9th and/or 10th October days of the ‘Communicating World Heritage’ conference being held at Enginuity at the Ironbridge Gorge. Furthermore you must register again with Gemma Aston at email@example.com to let the organisers know: a/ that you are intending to come to this evening event b/ if you have any dietary requirements c/ if you have any access requirements.
There will be coach transfer from the conference to Blists Hill, which will also take delegates back to central Ironbridge and on to Telford Town Centre and Shrewsbury at the end of the evening.
Photo credit IGMT
Communicating World Heritage Conference
7-10 October 2017
Enginuity, Ironbridge Gorge World Heritage Site, UK
Bookings close on 29th September!
There are just a few weeks left to book for the eagerly anticipated Communicating World Heritage Conference which will take place at the Ironbridge Gorge World Heritage Site from 7 to 10 October 2017. Tickets for the conference, and accommodation close to the venue, are being booked up quickly so don’t miss your chance to join a growing group of professionals, academics and practitioners to explore the many ways of communicating World Heritage to a variety of audiences, and discuss the latest research and global policy in relation to key themes such as World Heritage tourism, communities, education and specialist groups.
With conference tickets and local accommodation selling quickly, it’s best to book early. Take a look at the programme on our website to find out more about the speakers and sessions. Of course, within the programme there will be plenty of opportunity to network with colleagues, enjoy informal drinks, conference dinner and walking tours to be announced.
We are delighted to be welcoming such a diverse and exciting group of speakers from organisations such as UNESCO, Historic England and the Heritage Alliance, as well as leading academics from around the world. Their specialist knowledge and expertise will provide a unique cross-disciplinary perspective on the communication of World Heritage, and a range of interesting talking points for colleagues throughout the conference.
Our full programme is available on the conference website, and a few of the many highlights over the four days include:
Michael Di Giovine, Assistant Professor of Anthropology at West Chester University of Pennsylvania. Professor Di Giovani will present “Communicating Sustainability through World Heritage Tourism,” examining the ways in which world heritage practitioners can engage with tourism to communicate sustainability values to a diversity of audiences. (Saturday 7th October).
Dr. Sophia Labadi, Senior Lecturer and co-Director of the Centre for Heritage at the University of Kent (UK). Dr Labadi will present the paper “For Everyone? Communicating World Heritage values and Stake Holders.” This presentation will explore how the World Heritage terminology is difficult to understand, even for specialists, making it even more difficult to communicate to the public. There will be a focus on how communities are increasingly associating World Heritage with exclusions and how these communities have acted upon these exclusionary trends. Finally, Dr Labadi will examine the approaches that aim to bring about solutions to these issues. (Sunday 8th October)
Andrew Stokes, England Director for Visit England will join the join the ‘Heritage Leaders’ session to present the latest information on the value of World Heritage to the tourism market and how this can be communicated. (Monday 9th October).
Mr Bo Jiang, Vice President of ICOMOS-China and Mr Yimeng Zhang, Great Wall Protection Project at the China Academy of Cultural Heritage, will be giving presentations about two icons of World Heritage, the Silk Road and the Great Wall of China. This is a rare opportunity to hear speakers from this country on their specialist subjects and will provide great insight into communicating World Heritage with the wider world. (Tuesday 10th October).
To book your place, please visit www.communicatingworldheritage.wordpress.com/tickets
Delegates at the ‘Communicating World Heritage’ conference (7-10 October, Ironbridge) will be honoured by the presence of two expert speakers from China who will be giving presentations about two icons of World Heritage, the Silk Road and the Great Wall of China. This is a rare opportunity to hear speakers from this country on their specialist subjects and World Heritage UK has been working closely with the British Council to enable this special occasion to happen.
Mr Bo Jiang is the Vice President of ICOMOS China and works for the State Administration of Cultural Heritage. He is Director of the Institute of Underwater Archaeology and the National Centre of Underwater Cultural Heritage. He will be speaking about the Silk Road and Belt and its maritime component.
Mr Yimeng Zhang is the Great Wall Research Specialist and works on the Great Wall Protection Project at the China Academy of Cultural Heritage, also under the State Administration of Cultural Heritage.
It is hoped that they will be joined by the Vice Principal of Shanghai University, Duan Yong, who is setting up a new cultural heritage academy at the university, with the Shanghai Municipal Government and the State Administration of Cultural Heritage.
The expert speakers will be presenting in the ‘Communicating with the wider world’ session on the 10th October but the Chinese delegation will be participating in the whole 4-day conference so there will be opportunities for delegates to speak with them throughout the event.
Today, 31st August, is the last day for early bird discount conference tickets after which the price will move to the standard rate. Book now to save at: www.communicatingworldheritage.wordpress.com