New look for English Lake District supports local business and sustainability

Business, Commercial, communications, Culture, Lake District, Uncategorized, World Heritage Sites, World Heritage UK

Local businesses in the English Lake District UNESCO World Heritage Site are showing their support for its new global recognition with huge enthusiasm. Today, at the Westmorland County Show, the partners that developed the successful bid for inscription launched their branding for the UK’s most recent World Heritage Site – with great popular appeal. Taking a simple but welcoming approach the brand clearly identifies the place but cleverly encourages its adoption by local people for use in promoting activities, destinations, services and products using the specific font style.

On display at the showground today, ably hosted by team members from the Lake District National Park Authority and the National Trust, were some great examples of how locally produced goods are promoting themselves and the World Heritage Site as a result of this partnership. From local ‘Lovingly made in….’ cosmetics, to Cumbrian beer and coasters, even  a ‘World Heritage relish’ and the Herdwick wool handbags made famous on Kate Humble’s recent BBC programme, ‘Back to the Land’. These will all benefit from their association with the World Heritage Site and vice versa as the site is promoted through these local products.

It’s a win-win plus as sustainability is at the heart of this initiative. Sustainability of the land and its heritage conservation, sustainability of the local economy required to underpin it, and sustainability of the local communities that live and work here. And what a great showcase this will be for the visitors who will come here from across the world as a consequence of the UNESCO network of World Heritage Sites. There was a great sense of pride around this event today, and with good reason. The English Lake District is really making the most of its hard-won world heritage status.

You can meet Alex and Mairi (above) at the World Heritage UK conference at the Tower of London on 15th and 16th October where they will be with other UK World Heritage Site Coordinators. There are still some tickets left and you can register at:   www.eventbrite.co.uk/e/setting-the-scene-for-world-heritage-tickets-46877370477

Best Practice in World Heritage blossoms at Kew Gardens

Business, Commercial, Events, Kew Gardens, News, Uncategorized, UNESCO, Workshop, World Heritage Sites, World Heritage UK

World Heritage UK’s latest workshop, ‘Commercial Best Practice in World Heritage’ took place last week in the magnificent setting of the Kew Gardens UNESCO World Heritage Site. Beating the inclement weather the week before, the participants enjoyed a bright couple of days (with the occasional shower) exploring some of the treasures this remarkable place holds. the orchid houseTravelling on the explorer bus through budding narcissi and spring crocus, the party of thirty delegates were transported to The Pagoda, Queen Charlotte’s Cottage and the Temperate House so see behind-the-scenes restoration work and special privilege access to areas not open to the public. Towards the PagodaClimbing three hundred steps to the top of the pagoda to meet the restoration experts and the first of the ornamental dragons being mounted there was a memorable experience. Particularly impressive was the amount of research that has taken place in order to match the original design of the  architect William Chambers back in 1761, including paint analysis to achieve an accurate representation of the eighteenth century colour scheme. there be dragonsThe group were told that this monument is the most important garden ornament in the world – quite fitting to be found in a UNESCO World Heritage Site. On to Queen Charlotte’s Cottage (like The Pagoda, managed by Historic Royal Palaces) this hidden gem is an early example of a cottage orné, a rustic thatched cottage built as a country retreat, not as a residence, and used for taking tea during walks in the gardens. A favourite place of King George III, it houses many Hogarth prints and once had a menagerie which included the first kangaroos from the colonies. Queen Charlotte's CottageThen the magnificent Temperate House which is undergoing major restoration and the works are now nearing completion with just a few weeks to go. This is a major investment into World Heritage, costing £41m and the newly painted (four coats) and glazed building is already receiving some of the 10,000 plants of 1500 species while the finishing touches to the structure are being undertaken. Temperate House restorationAfter a warm welcome speech from the Director at Kew Gardens, Richard Deverell, the workshop participants received expert wisdom in stimulating presentations from two of Kew’s senior staff, setting the scene for them getting engaged in three workshop groups which enabled a willing exchange of knowledge and experience between those taking part. The notes from the plenary feedback session are currently being distilled and will be available shortly. Workshop welcome                                                        If this was not enough to fill the one and a half days spent together, everyone enjoyed the evening dinner at the nearby London Museum of Water and Steam, where the heritage engines were fired up in a magnificent demonstration of 19th century mechanical engineering. Thanks go to John Porter for setting up this arrangement. Thanks are also due to the sponsors of the event, Historic England and Lichfields, without whom this workshop would not have been realised.Dinner at the London Museum of Water and Steam Cheers!

World Heritage UK Kew workshop dinner venue announced – an extra steamy affair!

Announcement, Business, Commercial, Culture, Events, Kew Gardens, Networking, News, Opportunities, Tourism, training, Uncategorized, UNESCO, Workshop, World Heritage Sites, World Heritage UK

corporate-events

Delegates attending the World Heritage UK workshop ‘Commercial Best Practice in World Heritage’ at Kew Gardens on the 6th and 7th March will be experiencing an extra and very special treat if they come to the workshop drinks, dinner and demonstration on the evening of the 6th – we shall be dining amongst the engines at the London Museum of Water and Steam! Why not join us for the workshop?  – last remaining tickets can be found at the registration page where you will also find details of the event’s programme which includes unique behind the scenes tours at Kew Gardens, workshop sessions and top class speakers.

Masterclass in commercial best practice expected at Kew Gardens

Business, Commercial, Events, Kew Gardens, News, Opportunities, Tourism, Uncategorized, UNESCO, World Heritage Sites, World Heritage UK

The upcoming World Heritage UK workshop on 6th and 7th March promises to be a masterclass in commercial best practice for world heritage sites, with three senior experts from Royal Botanic Gardens, Kew sharing their expertise with those attending.

Richard-Deverell1After the privilege of a behind-the-scenes tour of some of Kew’s yet-to-be-opened exhibits, delegates will hear from the head of the organisation, Chief Executive and Director of RBG Kew, Richard Deverell.

The Head of Commercial Activities at Kew Enterprises, Adam Farrar, will then talk about the ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’.Adam_Farrer

This will be followed on the second day by the Director of Estates and Capital Development at Kew Gardens, Andrew Williams, who will present a particular case study on one of Kew’s most recent attractions,  ‘The Hive – delivery challenges’.                                                                                                                                                                                                                                                                                        This fantastic opportunity to hear from such eminent presenters wandrew williamsill provide the perfect context for the rest of the discussions which will be carried out in small groups in three workshop sessions, where participants, many experts in their own right, will share their own experiences and skills, exploring how they identify their customer markets, how they have developed their own commercial packages and how they then get on and deliver them.

Remaining tickets for this one-off event are available HERE

 

World Heritage UK Commercial Best Practice workshop sessions at Kew announced

Business, Commercial, Culture, Education, Events, Kew Gardens, News, Tourism, training, Uncategorized, UNESCO, Workshop, World Heritage Sites, World Heritage UK

IMG_1878

Remaining tickets for this event are available HERE

World Heritage UK workshop, Royal Botanic Gardens, Kew:

‘Commercial Best Practice in World Heritage’

6th and 7th March 2018

DRAFT PROGRAMME

Tuesday 6th March

09.00 to 12.00/13.00 – Special ‘Under the skin’ tours

Restricted numbers are able to visit the Pagoda restoration project and delegates will be among of the first people to see the dragons and the amazing colour scheme. This is a Historic Royal Palaces project and would be led by one of their conservation team or the lead project manager. The location will still be a construction site so time will be needed to change into Personal Protection Equipment.

Also included is a tour of the refurbished Temperate House which is the largest remaining glass house in the world. This will also be a construction site at the time of the visit. The party will be split into two groups visiting both sites in turn.

13.00 to 14.00 Lunch (Cambridge Cottage) 

14.00 to 14.15 ‘Welcome to Kew’, Richard Deverell, CEO and Director of RBG Kew

14.15 to 14.45 Lead presentation:  ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’, Adam Farrar, Head of Commercial Activities, Kew Enterprises

14.45 to 15.45 Workshop 1 ‘Understanding the market’                                                           

In this workshop we shall explore in small groups what your ‘market’ is and how you have undergone identifying it. Please be prepared to share the methods have you used and what results you have achieved if you have them.

15.45 to 1600 Tea/coffee break

1600 to 1700 Workshop 2 ‘How to develop your package’                                                     

In this workshop we shall examine how the activities explored in workshop 1 have helped you to develop your offer and ask what your package now looks like? Please be prepared to share your experience and the results you have achieved if you have them.

1700 to 1715 Commercial context from the UK World Heritage Site Review – Chris Blandford

1715 to 1745 Elevator pitch style presentations from World Heritage Sites

1745 to 1900 Free time 

19.00 Meet in Richmond – Dinner (venue to be confirmed)

Wednesday 7th March

9.00 to 10.00 Kew site tour by Explorer Bus – whole site tour and back of house nursery visit

10.00 to 10.30 Tea/Coffee break

10.30 to 10.50 Lead presentation: ‘The Hive – delivery challenges’, Andrew Williams Director of Estates and Capital Development , Kew Gardens

10.50 to 11.50 Workshop session 3 – ‘How to deliver commercially’

In this workshop we shall consider how you make sure your offer is commercially sound and what you have learnt from the process (positive and negative). Please be prepared to share the methods have you used and what results you have achieved if you have them.

11.50 to 12.30 Questions and general discussion

12.30 to 13.30 Lunch  

13.30 to 1430 Feedback presentations from the four workshop groups

1430 to 1500 Summary of learning, next actions

1500 Close

‘Commercial Best Practice in World Heritage’ workshop, Kew Gardens

Business, Commercial, communications, Events, Jobs, News, Opportunities, Tourism, training, UNESCO, Workshop, World Heritage Sites, World Heritage UK

IMG_1878Tickets are selling fast for the World Heritage UK technical workshop ‘Commercial Best Practice in World Heritage’ to be held at the Kew Gardens UNESCO World Heritage Site on the 6th and 7th March 2018.

Details are being finalised but this World Heritage UK workshop ‘Commercial Best Practice in World Heritage’ is not to be missed! It will include speaker experts from the top of their professional game and some unique behind-the-scenes experiences not available to the visiting public at the Kew Gardens UNESCO World Heritage Site.

The developing workshop package includes:

2 day entry to Kew Gardens

Three workshop sessions on commercial best practice with top speakers for your CPD

Exclusive access to preview two new exhibits – The Pagoda and The Temperate House

1 hour Explorer Bus tour of Kew Gardens

‘Back of House’ experience – see the rarest of plants and hear from the horticultural scientists conserving them

Two Lunches and refreshments

Evening networking dinner in Richmond (optional extra)

Tickets are just £95 plus Eventbrite booking fee (or £20 for World Heritage UK Voting Member organisations, to cover catering and admin costs).

Ticket booking and outline programme details are available at https://www.eventbrite.co.uk/e/world-heritage-uk-workshop-commercial-best-practice-in-world-heritage-tickets-42086363446

More details on the programme will be circulated shortly.

Advance booking is essential as only 50 places are available for the workshop sessions and behind the scenes tours. Please be advised that 33% of the places available for this workshop have been snapped up already so if you or your colleagues do intend to come to the Kew Gardens workshop you are advised to secure your place as soon as possible or you may be disappointed.

Please do share this message with relevant colleagues and networks.