World Heritage UK’s latest workshop, ‘Commercial Best Practice in World Heritage’ took place last week in the magnificent setting of the Kew Gardens UNESCO World Heritage Site. Beating the inclement weather the week before, the participants enjoyed a bright couple of days (with the occasional shower) exploring some of the treasures this remarkable place holds. Travelling on the explorer bus through budding narcissi and spring crocus, the party of thirty delegates were transported to The Pagoda, Queen Charlotte’s Cottage and the Temperate House so see behind-the-scenes restoration work and special privilege access to areas not open to the public. Climbing three hundred steps to the top of the pagoda to meet the restoration experts and the first of the ornamental dragons being mounted there was a memorable experience. Particularly impressive was the amount of research that has taken place in order to match the original design of the architect William Chambers back in 1761, including paint analysis to achieve an accurate representation of the eighteenth century colour scheme. The group were told that this monument is the most important garden ornament in the world – quite fitting to be found in a UNESCO World Heritage Site. On to Queen Charlotte’s Cottage (like The Pagoda, managed by Historic Royal Palaces) this hidden gem is an early example of a cottage orné, a rustic thatched cottage built as a country retreat, not as a residence, and used for taking tea during walks in the gardens. A favourite place of King George III, it houses many Hogarth prints and once had a menagerie which included the first kangaroos from the colonies. Then the magnificent Temperate House which is undergoing major restoration and the works are now nearing completion with just a few weeks to go. This is a major investment into World Heritage, costing £41m and the newly painted (four coats) and glazed building is already receiving some of the 10,000 plants of 1500 species while the finishing touches to the structure are being undertaken. After a warm welcome speech from the Director at Kew Gardens, Richard Deverell, the workshop participants received expert wisdom in stimulating presentations from two of Kew’s senior staff, setting the scene for them getting engaged in three workshop groups which enabled a willing exchange of knowledge and experience between those taking part. The notes from the plenary feedback session are currently being distilled and will be available shortly. If this was not enough to fill the one and a half days spent together, everyone enjoyed the evening dinner at the nearby London Museum of Water and Steam, where the heritage engines were fired up in a magnificent demonstration of 19th century mechanical engineering. Thanks go to John Porter for setting up this arrangement. Thanks are also due to the sponsors of the event, Historic England and Lichfields, without whom this workshop would not have been realised. Cheers!
Delegates attending the World Heritage UK workshop ‘Commercial Best Practice in World Heritage’ at Kew Gardens on the 6th and 7th March will be experiencing an extra and very special treat if they come to the workshop drinks, dinner and demonstration on the evening of the 6th – we shall be dining amongst the engines at the London Museum of Water and Steam! Why not join us for the workshop? – last remaining tickets can be found at the registration page where you will also find details of the event’s programme which includes unique behind the scenes tours at Kew Gardens, workshop sessions and top class speakers.
The upcoming World Heritage UK workshop on 6th and 7th March promises to be a masterclass in commercial best practice for world heritage sites, with three senior experts from Royal Botanic Gardens, Kew sharing their expertise with those attending.
After the privilege of a behind-the-scenes tour of some of Kew’s yet-to-be-opened exhibits, delegates will hear from the head of the organisation, Chief Executive and Director of RBG Kew, Richard Deverell.
The Head of Commercial Activities at Kew Enterprises, Adam Farrar, will then talk about the ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’.
This will be followed on the second day by the Director of Estates and Capital Development at Kew Gardens, Andrew Williams, who will present a particular case study on one of Kew’s most recent attractions, ‘The Hive – delivery challenges’. This fantastic opportunity to hear from such eminent presenters will provide the perfect context for the rest of the discussions which will be carried out in small groups in three workshop sessions, where participants, many experts in their own right, will share their own experiences and skills, exploring how they identify their customer markets, how they have developed their own commercial packages and how they then get on and deliver them.
Remaining tickets for this one-off event are available HERE
Remaining tickets for this event are available HERE
World Heritage UK workshop, Royal Botanic Gardens, Kew:
‘Commercial Best Practice in World Heritage’
6th and 7th March 2018
Tuesday 6th March
09.00 to 12.00/13.00 – Special ‘Under the skin’ tours
Restricted numbers are able to visit the Pagoda restoration project and delegates will be among of the first people to see the dragons and the amazing colour scheme. This is a Historic Royal Palaces project and would be led by one of their conservation team or the lead project manager. The location will still be a construction site so time will be needed to change into Personal Protection Equipment.
Also included is a tour of the refurbished Temperate House which is the largest remaining glass house in the world. This will also be a construction site at the time of the visit. The party will be split into two groups visiting both sites in turn.
13.00 to 14.00 Lunch (Cambridge Cottage)
14.00 to 14.15 ‘Welcome to Kew’, Richard Deverell, CEO and Director of RBG Kew
14.15 to 14.45 Lead presentation: ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’, Adam Farrar, Head of Commercial Activities, Kew Enterprises
14.45 to 15.45 Workshop 1 ‘Understanding the market’
In this workshop we shall explore in small groups what your ‘market’ is and how you have undergone identifying it. Please be prepared to share the methods have you used and what results you have achieved if you have them.
15.45 to 1600 Tea/coffee break
1600 to 1700 Workshop 2 ‘How to develop your package’
In this workshop we shall examine how the activities explored in workshop 1 have helped you to develop your offer and ask what your package now looks like? Please be prepared to share your experience and the results you have achieved if you have them.
1700 to 1715 Commercial context from the UK World Heritage Site Review – Chris Blandford
1715 to 1745 Elevator pitch style presentations from World Heritage Sites
1745 to 1900 Free time
19.00 Meet in Richmond – Dinner (venue to be confirmed)
Wednesday 7th March
9.00 to 10.00 Kew site tour by Explorer Bus – whole site tour and back of house nursery visit
10.00 to 10.30 Tea/Coffee break
10.30 to 10.50 Lead presentation: ‘The Hive – delivery challenges’, Andrew Williams Director of Estates and Capital Development , Kew Gardens
10.50 to 11.50 Workshop session 3 – ‘How to deliver commercially’
In this workshop we shall consider how you make sure your offer is commercially sound and what you have learnt from the process (positive and negative). Please be prepared to share the methods have you used and what results you have achieved if you have them.
11.50 to 12.30 Questions and general discussion
12.30 to 13.30 Lunch
13.30 to 1430 Feedback presentations from the four workshop groups
1430 to 1500 Summary of learning, next actions
Tickets are selling fast for the World Heritage UK technical workshop ‘Commercial Best Practice in World Heritage’ to be held at the Kew Gardens UNESCO World Heritage Site on the 6th and 7th March 2018.
Details are being finalised but this World Heritage UK workshop ‘Commercial Best Practice in World Heritage’ is not to be missed! It will include speaker experts from the top of their professional game and some unique behind-the-scenes experiences not available to the visiting public at the Kew Gardens UNESCO World Heritage Site.
The developing workshop package includes:
2 day entry to Kew Gardens
Three workshop sessions on commercial best practice with top speakers for your CPD
Exclusive access to preview two new exhibits – The Pagoda and The Temperate House
1 hour Explorer Bus tour of Kew Gardens
‘Back of House’ experience – see the rarest of plants and hear from the horticultural scientists conserving them
Two Lunches and refreshments
Evening networking dinner in Richmond (optional extra)
Tickets are just £95 plus Eventbrite booking fee (or £20 for World Heritage UK Voting Member organisations, to cover catering and admin costs).
Ticket booking and outline programme details are available at https://www.eventbrite.co.uk/e/world-heritage-uk-workshop-commercial-best-practice-in-world-heritage-tickets-42086363446
More details on the programme will be circulated shortly.
Advance booking is essential as only 50 places are available for the workshop sessions and behind the scenes tours. Please be advised that 33% of the places available for this workshop have been snapped up already so if you or your colleagues do intend to come to the Kew Gardens workshop you are advised to secure your place as soon as possible or you may be disappointed.
Please do share this message with relevant colleagues and networks.
World Heritage UK’s Chair and President have met with John Glen, the Under Secretary of State for the Arts, Heritage and Tourism at Whitehall in London. Sam Rose and Chris Blandford introduced the Minister to the goals of World Heritage UK and a range of issues were discussed. One of the significant outcomes was an invitation to meet with a senior representative of Visit Britain, a meeting which will take place next week.
Seen here with one of Visit Britain’s ‘GREAT Britain’ campaign posters, the UK’s 31 globally recognised UNESCO World Heritage Sites should fit nicely into this theme.
Blenheim Palace has been awarded the highly regarded VisitEngland Quality Assured Visitor Attraction. The accreditation offers prospective visitors from all over the world the reassurance of an official endorsement of high quality and showcases the UNESCO World Heritage Site’s tireless commitment to excellence.
With scores of more than 80% in each category, judges found Blenheim Palace to have a 100% score in its Retail Category and an impressive 93% score in the Attraction Category.
Judges from VisitEngland commented “Blenheim Palace achieved an overall score of 89% under the VisitEngland Visitor Attraction Quality Scheme. The broad range of well-publicised tours and experiences particularly impressed this year.
They continued: “Excellent customer service was the overriding quality delivered throughout the day with some outstanding individuals at the visitor information desk, two of the retail facilities and the buggy tour driver.”
Heather Carter, Operations Manager at Blenheim Palace says: “This represents another great audit by an internationally recognised body of quality for our visitors. VisitEngland have given us a very positive score which we are all thrilled with. She continues: “I would like to take this opportunity to thank all of our staff who work so hard to maintain this standard of excellence.”
Built in the early 18th century to celebrate Britain’s victory over the French in the War of the Spanish Succession, Blenheim Palace is the ancestral home of the Dukes of Marlborough and the birthplace of Sir Winston Churchill.
For more information please contact: Melodie Manners | firstname.lastname@example.org | 07815 709548 or 01637 873379
Communicating World Heritage Conference
7-10 October 2017
Enginuity, Ironbridge Gorge World Heritage Site, UK
Bookings close on 29th September!
There are just a few weeks left to book for the eagerly anticipated Communicating World Heritage Conference which will take place at the Ironbridge Gorge World Heritage Site from 7 to 10 October 2017. Tickets for the conference, and accommodation close to the venue, are being booked up quickly so don’t miss your chance to join a growing group of professionals, academics and practitioners to explore the many ways of communicating World Heritage to a variety of audiences, and discuss the latest research and global policy in relation to key themes such as World Heritage tourism, communities, education and specialist groups.
With conference tickets and local accommodation selling quickly, it’s best to book early. Take a look at the programme on our website to find out more about the speakers and sessions. Of course, within the programme there will be plenty of opportunity to network with colleagues, enjoy informal drinks, conference dinner and walking tours to be announced.
We are delighted to be welcoming such a diverse and exciting group of speakers from organisations such as UNESCO, Historic England and the Heritage Alliance, as well as leading academics from around the world. Their specialist knowledge and expertise will provide a unique cross-disciplinary perspective on the communication of World Heritage, and a range of interesting talking points for colleagues throughout the conference.
Our full programme is available on the conference website, and a few of the many highlights over the four days include:
Michael Di Giovine, Assistant Professor of Anthropology at West Chester University of Pennsylvania. Professor Di Giovani will present “Communicating Sustainability through World Heritage Tourism,” examining the ways in which world heritage practitioners can engage with tourism to communicate sustainability values to a diversity of audiences. (Saturday 7th October).
Dr. Sophia Labadi, Senior Lecturer and co-Director of the Centre for Heritage at the University of Kent (UK). Dr Labadi will present the paper “For Everyone? Communicating World Heritage values and Stake Holders.” This presentation will explore how the World Heritage terminology is difficult to understand, even for specialists, making it even more difficult to communicate to the public. There will be a focus on how communities are increasingly associating World Heritage with exclusions and how these communities have acted upon these exclusionary trends. Finally, Dr Labadi will examine the approaches that aim to bring about solutions to these issues. (Sunday 8th October)
Andrew Stokes, England Director for Visit England will join the join the ‘Heritage Leaders’ session to present the latest information on the value of World Heritage to the tourism market and how this can be communicated. (Monday 9th October).
Mr Bo Jiang, Vice President of ICOMOS-China and Mr Yimeng Zhang, Great Wall Protection Project at the China Academy of Cultural Heritage, will be giving presentations about two icons of World Heritage, the Silk Road and the Great Wall of China. This is a rare opportunity to hear speakers from this country on their specialist subjects and will provide great insight into communicating World Heritage with the wider world. (Tuesday 10th October).
To book your place, please visit www.communicatingworldheritage.wordpress.com/tickets
The Jurassic Coast Trust has just started on a new and exciting stage in its development having recently taken on the responsibility for looking after the Dorset and East Devon Coast World Heritage Site.
Known to one and all as the Jurassic Coast, the Site stretches from Studland Bay in Dorset to Orcombe Point in Exmouth, East Devon and is England’s only natural World Heritage Site. Since being given this accolade by the UN’s Scientific, Cultural and Educational body UNESCO in 2001, leadership and management of the Site has been by Dorset and Devon County Councils, coordinated through a small team hosted in County Hall in Dorchester.
This 16-year period has seen the World Heritage Site maintained in great condition, the growth of a national and international brand, the redevelopment of existing and creation of new visitor centres and museums, and the delivery of a huge range of educational activities, all relating to the Jurassic Coast.
The Trust is an independent charity that aims to make the Jurassic Coast an even more meaningful and inspiring part of people’s lives and it is already supported by a range of local businesses and local Ambassadors who get behind its passionate commitment to the Coast.
Alex O’Dwyer, Vice Chair of the Jurassic Coast Trust, says, “The Jurassic Coast Trust is thrilled to be taking on responsibility for the management of this extraordinary World Heritage Site. Our work over the last few years, alongside the County Councils, has been to build understanding of the coast and engage people in it, so that they will care for it and cherish it. “
Hilary Cox, Chairman of Dorset County Council, said “The Jurassic Coast has done great things for the communities, and visitors, of Dorset and East Devon for many years and we look forward to supporting the Trust to grow and expand on our achievements.”
Stuart Hughes, Cabinet Member for Highway Management at Devon County Council, added “We value the benefits that cross-border working has brought to both Devon and Dorset, and we are excited about taking the Jurassic Coast to the next stage under the Trust’s leadership.”
The Trust will be working coast-wide from its new base in Bridport. One of its early highlights is the collaboration with the Dorset County Museum in Dorchester to bring ‘Dippy’, the Natural History Museum’s iconic Diplodocus skeleton, to the Jurassic Coast. You can find out more about this and the work of the Trust at www.jurassiccoast.org.
Delegates at the ‘Communicating World Heritage’ conference (7-10 October, Ironbridge) will be honoured by the presence of two expert speakers from China who will be giving presentations about two icons of World Heritage, the Silk Road and the Great Wall of China. This is a rare opportunity to hear speakers from this country on their specialist subjects and World Heritage UK has been working closely with the British Council to enable this special occasion to happen.
Mr Bo Jiang is the Vice President of ICOMOS China and works for the State Administration of Cultural Heritage. He is Director of the Institute of Underwater Archaeology and the National Centre of Underwater Cultural Heritage. He will be speaking about the Silk Road and Belt and its maritime component.
Mr Yimeng Zhang is the Great Wall Research Specialist and works on the Great Wall Protection Project at the China Academy of Cultural Heritage, also under the State Administration of Cultural Heritage.
It is hoped that they will be joined by the Vice Principal of Shanghai University, Duan Yong, who is setting up a new cultural heritage academy at the university, with the Shanghai Municipal Government and the State Administration of Cultural Heritage.
The expert speakers will be presenting in the ‘Communicating with the wider world’ session on the 10th October but the Chinese delegation will be participating in the whole 4-day conference so there will be opportunities for delegates to speak with them throughout the event.
Today, 31st August, is the last day for early bird discount conference tickets after which the price will move to the standard rate. Book now to save at: www.communicatingworldheritage.wordpress.com