World Heritage UK Commercial Best Practice workshop sessions at Kew announced
February 7, 2018
Remaining tickets for this event are available HERE
World Heritage UK workshop, Royal Botanic Gardens, Kew:
‘Commercial Best Practice in World Heritage’
6th and 7th March 2018
DRAFT PROGRAMME
Tuesday 6th March
09.00 to 12.00/13.00 – Special ‘Under the skin’ tours
Restricted numbers are able to visit the Pagoda restoration project and delegates will be among of the first people to see the dragons and the amazing colour scheme. This is a Historic Royal Palaces project and would be led by one of their conservation team or the lead project manager. The location will still be a construction site so time will be needed to change into Personal Protection Equipment.
Also included is a tour of the refurbished Temperate House which is the largest remaining glass house in the world. This will also be a construction site at the time of the visit. The party will be split into two groups visiting both sites in turn.
13.00 to 14.00 Lunch (Cambridge Cottage)
14.00 to 14.15 ‘Welcome to Kew’, Richard Deverell, CEO and Director of RBG Kew
14.15 to 14.45 Lead presentation: ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’, Adam Farrar, Head of Commercial Activities, Kew Enterprises
14.45 to 15.45 Workshop 1 ‘Understanding the market’
In this workshop we shall explore in small groups what your ‘market’ is and how you have undergone identifying it. Please be prepared to share the methods have you used and what results you have achieved if you have them.
15.45 to 1600 Tea/coffee break
1600 to 1700 Workshop 2 ‘How to develop your package’
In this workshop we shall examine how the activities explored in workshop 1 have helped you to develop your offer and ask what your package now looks like? Please be prepared to share your experience and the results you have achieved if you have them.
1700 to 1715 Commercial context from the UK World Heritage Site Review – Chris Blandford
1715 to 1745 Elevator pitch style presentations from World Heritage Sites
1745 to 1900 Free time
19.00 Meet in Richmond – Dinner (venue to be confirmed)
Wednesday 7th March
9.00 to 10.00 Kew site tour by Explorer Bus – whole site tour and back of house nursery visit
10.00 to 10.30 Tea/Coffee break
10.30 to 10.50 Lead presentation: ‘The Hive – delivery challenges’, Andrew Williams Director of Estates and Capital Development , Kew Gardens
10.50 to 11.50 Workshop session 3 – ‘How to deliver commercially’
In this workshop we shall consider how you make sure your offer is commercially sound and what you have learnt from the process (positive and negative). Please be prepared to share the methods have you used and what results you have achieved if you have them.
11.50 to 12.30 Questions and general discussion
12.30 to 13.30 Lunch
13.30 to 1430 Feedback presentations from the four workshop groups
1430 to 1500 Summary of learning, next actions
1500 Close