Masterclass in commercial best practice expected at Kew Gardens

Business, Commercial, Events, Kew Gardens, News, Opportunities, Tourism, Uncategorized, UNESCO, World Heritage Sites, World Heritage UK

The upcoming World Heritage UK workshop on 6th and 7th March promises to be a masterclass in commercial best practice for world heritage sites, with three senior experts from Royal Botanic Gardens, Kew sharing their expertise with those attending.

Richard-Deverell1After the privilege of a behind-the-scenes tour of some of Kew’s yet-to-be-opened exhibits, delegates will hear from the head of the organisation, Chief Executive and Director of RBG Kew, Richard Deverell.

The Head of Commercial Activities at Kew Enterprises, Adam Farrar, will then talk about the ‘Evolution of Kew’s commercial strategy and major events – the difficulties, opportunities and benefits’.Adam_Farrer

This will be followed on the second day by the Director of Estates and Capital Development at Kew Gardens, Andrew Williams, who will present a particular case study on one of Kew’s most recent attractions,  ‘The Hive – delivery challenges’.                                                                                                                                                                                                                                                                                        This fantastic opportunity to hear from such eminent presenters wandrew williamsill provide the perfect context for the rest of the discussions which will be carried out in small groups in three workshop sessions, where participants, many experts in their own right, will share their own experiences and skills, exploring how they identify their customer markets, how they have developed their own commercial packages and how they then get on and deliver them.

Remaining tickets for this one-off event are available HERE